Canada's Top Hospitality Consulting & Recruiting Agency

Canada's Top Hospitality
Consulting & Recruiting Agency

Helping cafés, restaurants, breweries, and retail businesses thrive through hands-on strategies, leadership development, and expert recruiting.

About Pinnacle Hospitality Consulting

At Pinnacle Hospitality Consulting, we’re more than advisors, we’re your hands-on partners in building high-performing hospitality and retail businesses. With over 25 years of customer service experience and 20+ years in leadership, we combine deep industry knowledge with practical, actionable strategies to help your business thrive. We work shoulder-to-shoulder with owners, managers, and teams to:

Optimize operations and streamline processes
Elevate guest experiences and brand reputation
Train, coach, and develop high-performing teams
Reduce turnover and improve employee retention
Drive sustainable growth and profitability

Our Services

We offer tailored recruitment & operational audit services to help you build strong teams.

Headhunting & Recruitment Services

We specialize in headhunting and recruitment for any industry, using proven, innovative strategies to find top talent that fits your business needs. Our expertise lies in building high-performance teams, reducing turnover, and improving company culture. We provide full-cycle recruitment support, including:

We partner with your team every step of the way and offer recruitment services across North America.

Mystery Shopper & Operational Audit Programs

We help businesses achieve Operational Excellence through our mystery shopper programs and in-depth operational audits. With over 15 years of experience auditing some of BC’s top restaurants, we have completed more than 250 successful mystery shops. Our audits cover:

Each audit includes a detailed 100+ point checklist, followed by an in-depth review with your team to identify gaps, problem-solve, and create an action plan for improvement.

Industries We Serve

We partner with a wide range of hospitality, retail, and service-based businesses across Canada. Our hands-on approach ensures every solution is tailored to your operations, team, and customer experience.

Breweries & Wineries

We are passionate about craft beer and BC wine! As Level 2 certified sommeliers, we create irresistible menus and features to grow your sales and revenue. Our team builds knowledgeable sales professionals, develops training programs, and optimizes menus, happy hours, and features with a year-long strategy. With over 20 years of expertise managing LWB programs at Vancouver’s top restaurants—The Keg Steakhouse & Bar and Cactus Club—we’re here to elevate your business.

Why Work With Us?

Partner with our hospitality experts to save time, increase revenue, and reduce staff turnover, all while creating an exceptional guest experience.

Save Time & Money

Partner with our hospitality experts for work-life balance and operational efficiency. We provide hands-on support to establish SOPs, streamline processes, and enhance team performance, bringing your vision to reality.

Increase Revenue

Boost profitability with our customized training programs, including sales skills, guest service, and efficiency audits. We swiftly assess operations and deliver action plans for excellence, consistency, and increased guest engagement and spending.

Reduce Staff Turnover

Maximize retention and foster high-performance teams with our expert consulting. Tailored strategies enhance company culture, supported by forecasting, leadership coaching, and effective recognition programs. Resolve staffing challenges with industry-leading recruiting and coaching solutions.

How We Partner With You

Create loyal, life-long guests

Comprehensive Support

Deliver guidance at every stage—pre-opening, launch, post-opening, and turnarounds—for seamless operations.

Tailored Training

Boost your team’s guest service skills with customized programs aligned to essential service standards.

Leadership Coaching

Cultivate strong, inclusive leaders by emphasizing diversity, passion, accountability, and engagement.

Build high-performance, engaged teams

Employee Recognition Programs

Tailored programs to boost morale and motivation, ensuring a motivated and engaged team.

Specialized Training Programs

Enhance team capabilities with customized training, including job-specific skills and comprehensive onboarding.

Streamlined Operations

Implement standardized procedures and conduct efficiency audits to optimize team capacity, adherence to recipes, and portion control standards.

Improve Efficiency & Operational Excellence

Custom SOPs & Systems

Align your organization with tailored standard operating procedures and routines.

Training Systems

Develop comprehensive training systems, including job descriptions, manuals, and onboarding.

Operational Efficiency

Optimize operations with thorough reviews, enhancing productivity, inventory management, and guest experience for profitability.

Trusted by Businesses Across Canada

      EXCELLENT  
   Based on 34 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Azhar Basran 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great Experience!
  
 
      Posted on Google  
   
   Genevieve Blondin 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve had the pleasure of working with Morgan Ayres and the team at Pinnacle Hospitality Consulting & Recruiting Agency, and I can honestly say they are some of the most experienced and thoughtful professionals in the industry. Morgan leads a team that doesn’t offer cookie-cutter solutions—they take the time to truly understand your business, your team, and your culture. From there, they adapt their deep expertise to create strategies that actually fit your goals and elevate your operations. Whether it’s retraining staff, building customized service standards, mystery shopping, leadership coaching, recruiting the right people, or even developing a franchise model, Pinnacle delivers hands-on, impactful support that gets results. If you're a business owner looking for a team that genuinely cares and knows how to take your business to the next level, I can't recommend Morgan and the Pinnacle team enough.
  
 
      Posted on Google  
   
   Brian Yuen 
 
 
 
 Trustindex verifies that the original source of the review is Google. Morgan and the Pinnacle team are true experts in hospitality. My clients have worked with them for over 3 years and they regularly refer their contacts too. Their hands-on support, industry insight, and practical strategies have helped many businesses across the Lower Mainland thrive. Highly recommend them for any restaurant, cafe, or retail operation looking to grow or improve. — Brian Yuen, Litigation Lawyer, COAL HARBOUR LAW
  
 
      Posted on Google  
   
   Nick Kozak 
 
 
 
 Trustindex verifies that the original source of the review is Google. As the owner of EnviroClean Industries, I’ve had the pleasure of knowing Morgan Ayres and the Pinnacle Hospitality Consulting team for over two years. Their expertise and professionalism are unmatched, backed by over 25 years of experience in the hospitality industry. I’ve witnessed their incredible ability to transform and support businesses across BC, including cafes, restaurants, grocery stores, and breweries. Time and again, they’ve helped entrepreneurs launch and grow successful ventures with strategic guidance and tailored solutions. If you’re starting a new business or looking to improve operations in the hospitality industry, I highly recommend Pinnacle Hospitality Consulting. Their results speak for themselves, and their commitment to client success is truly inspiring.
  
 
      Posted on Google  
   
   Ms. Cor 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Pinnacle Hospitality Consulting has been an absolute game changer for our cafe! Morgan and his team provided incredible support in leadership development, team coaching, and helping us unlock our full potential. Their expertise in menu expansion, pricing optimization, and improving overall business operations has helped take our café to the next level. Morgan’s personalized approach and invaluable insights make all the difference, he’s always there when I need guidance, offering clear advice on what to do (and what not to do). The results speak for themselves, and I couldn’t recommend Pinnacle Hospitality Consulting more highly for any business owner looking to grow and thrive!
  
 
      Posted on Google  
   
   giselle LIN 
 
 
 
 Trustindex verifies that the original source of the review is Google. Morgan was an excellent partner with us along the way to open our restaurant from the team at Pinnacle Hospitality Consulting & Recruiting Agency. From day one, Morgan worked shoulder to shoulder with us, helping us navigate the liquor license process and pass our health inspection. He also played a crucial role in hiring our kitchen team and training our front-of-house.  The expertise, guidance, leadership coaching, and staff training he provided helped us build a motivated and skilled team that has truly exceeded our expectations. If you’re looking to elevate your hospitality business, we highly recommend Morgan and Pinnacle!
  
 
      Posted on Google  
   
   Marcia Halajeski 
 
 
 
 Trustindex verifies that the original source of the review is Google. It's been eight years of working with Morgan and his team, and no one knows the hospitality industry better than Morgan.  He and his team at Pinnacle are so incredibly knowledgeable, and in one conversation, I learned more about profit/loss, as well as the "people management" part of running a business than I did in two years of business school!  Morgan's zest to keep things running top notch really shows, and it's always great to learn more from him, as its obvious that he truly cares about his clients and their success.  I can't recommend Morgan and his services highly enough!
  
 
      Posted on Google  
   
   kenny Dai 
 
 
 
 Trustindex verifies that the original source of the review is Google. We couldn't have opened our successful restaurant in Downtown Vancouver without the incredible support from Morgan and the team at Pinnacle Hospitality Consulting. From day one, they were true partners, helping us with every aspect of the process—hiring top talent, comprehensive staff training, securing licenses and permits, and building a knowledgeable, high-performing team. Their industry expertise was invaluable at every step. If you're planning to open a restaurant or improve your existing business, we highly recommend Pinnacle Hospitality Consulting. Thank you, Morgan, for making our dream a reality!
  
 
      Posted on Google  
   
   Nate R 
 
 
 
 Trustindex verifies that the original source of the review is Google. Morgan and the Pinnacle Consulting team have quickly proven themselves to be experts in their field. In the short time we've known them, they've supported numerous businesses across the Lower Mainland. As consultants, they genuinely partner with and support owners and managers in building their businesses if they're new. For established businesses, Pinnacle offers a fresh perspective and insightful strategies to optimize operations and elevate businesses to the next level. Their expertise and experience in the food, beverage, and hospitality industry are invaluable, helping owners navigate the complexities of this sector. This has been crucial for the success of many restaurants, cafes, and breweries. Even in our brief connection with Morgan and the Pinnacle team, we wholeheartedly recommend their services. Whether a hospitality business is just starting, struggling, or looking to scale, partnering with Pinnacle Hospitality Consultants is a wise choice!
  
 
      Posted on Google  
   
   Andres Gloria 
 
 
 
 Trustindex verifies that the original source of the review is Google. Morgan and the Pinnacle Consulting team are true industry experts. In a short time, they've supported numerous businesses across the Lower Mainland, partnering closely with owners and managers to enhance operations and drive growth. With deep knowledge in the food, beverage, and hospitality sectors, Pinnacle offers invaluable insights and strategies to optimize businesses and navigate industry complexities. Their fresh perspective has proven crucial for many restaurants, cafes, and breweries, helping them thrive. Whether your business is starting out, facing challenges, or aiming to scale, partnering with Pinnacle Hospitality Consultants is a smart move. We highly recommend their services to any retail or foodservice business looking to elevate their operations and achieve success.
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Ready to Elevate Your Business?

Partner with Pinnacle Hospitality Consulting & Recruiting Agency to strengthen your team, improve operations, and deliver unforgettable guest experiences. Whether you’re opening your first location, scaling to multiple sites, or facing operational challenges, we’ll work side by side with you to create real, measurable results.