About Us
About Pinnacle Hospitality Consulting
With over 25 years of industry experience, we understand what it takes to build sustainable systems that create long-term success. We work side by side with owners, operators, and management teams to implement smooth, repeatable routines that drive operational excellence and build lasting customer loyalty.
Whether you’re turning around an existing business, preparing to expand, or launching something new, our team brings the creative insight and proven expertise you need. From revenue-boosting ideas to brand-strengthening strategies, we’re here to help you grow with confidence.
Mission Behind Our Excellence
At Pinnacle Hospitality Consulting, we’re committed to helping your business succeed with clear, actionable strategies. Our focus is on delivering results that drive lasting benefits for your organization. Here’s how we do it:
Increase Profitability & Reduce Waste
We help you boost revenue and cut costs while minimizing wasteful practices.
Improve Work-Life Balance
Our strategies aim to reduce working hours, creating a healthier balance between work and personal life.
Reduce Turnover
We work to lower employee and leadership turnover with initiatives that enhance job satisfaction and career growth.
Enhance Employee Loyalty & Retention
By fostering a positive workplace, we strengthen employee commitment and retention.
Boost Productivity
We implement standardized systems and routines to maximize operational efficiency.
Strengthen Customer Relationships
Our strategies build lasting connections with your customers, turning them into loyal advocates.
Optimize Schedules & Labor
We streamline labor management to increase productivity and reduce labor costs.
Improve Team Efficiency
We equip your employees with the skills and confidence they need to perform at their best.
Develop Leadership Teams
We focus on growing strong leadership teams that inspire and mentor their staff.
Increase Profitability & Reduce Waste
Our vendor audits help reduce costs while maintaining top quality standards.
Process Behind Our Excellence
Our Proven Framework for Lasting Hospitality Success
At Pinnacle Hospitality Consulting & Recruiting Agency, we don’t just advise—we partner. With over 30 years of hands-on experience across front and back of house, our team works shoulder-to-shoulder with you to build systems that last.
Complimentary Consultation
We start with a free consultation to understand your business, goals, and vision for growth.
Custom Proposal & Phased Plan
We build a tailored, phase-based proposal outlining clear deliverables, timelines, and investment.
Onboarding & Kick-Off
We align teams, set milestones, and lay the foundation for a successful partnership.
Hands-On Support
Our consultants provide weekly or biweekly updates, on-site visits, and direct operational guidance to implement systems and strategies.
Expert Documentation
We create branded SOPs, training manuals, and onboarding frameworks that elevate consistency, team performance, and guest experience.
Ongoing Partnership
Once systems are in place, we transition into ongoing support—monitoring performance, making strategic adjustments, and helping you grow sustainably.
The Story Behind our Excellence
Since 2019 till Today
Pinnacle Hospitality Consulting & Recruitment Agency
Since 2019, we’ve proudly partnered with over 30 local businesses, helping them achieve incredible success! After 10 years at Starbucks and winning District Manager of the Year, I knew it was time to take the leap and start Pinnacle Hospitality Consulting. With a deep passion for customer service and community connections, we’ve been driving real results for neighborhood restaurants, cafés, breweries, retail, and grocery stores ever since.
Whether you’re opening your first business, scaling to new locations, or facing challenges, we’re here to help you build a solid foundation for long-term growth. Let’s take your business to the next level! Email us today to schedule your free consultation
2019 - A dream is Born
A dream is Born - Pinnacle Hospitality Consulting & Recruiting Agency
After 25 years in the hospitality industry, driven by a deep passion for customer service and community, we knew it was time to create something of our own. That’s when Pinnacle Hospitality Consulting was born—out of a desire to help local and small businesses across Canada succeed. We’ve proudly partnered with countless amazing businesses, helping them start strong, overcome challenges, or scale for growth and prosperity.
Today, we not only specialize in hospitality but have expanded to offer expert, reliable recruiting services for any industry. Our proprietary approach has been incredibly successful, and we’re excited to continue making an impact. Email us today to schedule a free consultation and meet our expert team. Let’s build your success together!
2009
But First COFFEE ~ Starbucks Coffee Canada
By this time, I had learned as much as I could from two amazing restaurants and ventured into the largest coffee chain in the world, Starbucks Coffee Canada. Having a passion for food, and all beverages (including lots of tea and coffee) I was able to lead flagship stores in Burnaby and Vancouver, winning Store Manager of the year twice! With over 16 years in restaurants I was able to help elevate the food business and bring my selling background to drive sales and team engagement. In 2016, I was promoted to a district manager position leading a portfolio of 12 stores in Vancouver, and achieved record customer service results and revenue.
2006
Time for a change ~ Cactus Club Restaurants
In 2006 I made the transition to one of the fastest growing casual fine dining restaurants in Vancouver, Cactus Restaurants Ltd. I brought my extensive knowledge of an established brand to an expanding and innovative restaurant emerging throughout Vancouver, across Canada and into Toronto. I was able to be a part of creating, developing and implementing customer service standards, leadership development programs and new menu creation while developing my skill-set as a servant leader. Through these years I also became a Level 2 Sommelier. I was involved in restaurant openings and developing a state of the art cocktail and wine program, along with establishing service standards and food pairings.
1994
Work Hard, Play Hard ~ Keg Restaurants Ltd.
1994 marked the first year I entered the workforce in an entry-level, dishwashing position with one of the largest restaurant chains in North America, Keg Restaurants Ltd. Working part-time while finishing school, I fell in love with the team members and the impact I could make. I quickly worked my way to the front of house through all positions including hosting, bussing, serving and bartending. Before I went into management, I then turned to learning all I could about the back of house. I started as a prep cook and worked through the entire kitchen, becoming the Kitchen Lead in 1999! In 2000 is when my leadership journey began, becoming a Service Manager at the flagship location on Granville Island in Vancouver, BC. Working my way through all management positions in over 6 locations, I was able to hone my leadership and coaching skills through the kitchen and front of house.
The Team Behind our Excellence
Morgan Ayres
CEO & Lead Consultant
With over 30 years of hospitality experience, Morgan has built his career on a passion for guest experience and high-performance teams.
Jenna Fidanza
Lead Consultant
Jenna brings more than 20 years of hospitality expertise across retail, restaurants, and entrepreneurship.
Ali Picco
Marketing & Design Speciaist
Ali blends her love for branding and hospitality with a talent for design and training development.
Maria De La Pena
Project Manager
Maria De La Pena brings 20 years of International project management and business coordinator experience to Pinnacle.